At Juewei's 20th Anniversary Strategy Conference, Juewei Food and Tencent jointly released China's first vertical AI large model for the retail chain industry and launched three AI applications: the AI ordering agent Little Fire Duck, the AI store manager agent Juezhi, and the AI Membership Agent, aiming to drive efficiency improvement in the retail chain sector through technological innovation and reshape consumer value. Based on the capabilities of Tencent Marketing Cloud, AI Membership Agent will become a growth consultant who understands business best, a private ecosystem expert who understands consumers best, and an operations expert who understands marketing best.
The Strategic Vision: Three Dimensions of Excellence
- A growth consultant who understands business best
- A private ecosystem expert who understands consumers best
- An operations expert who understands marketing best
The Challenge: Three Major Growth Barriers in Retail Chain Operations
In terms of marketing upgrades, AI assists in the accurate push of personalized recommendations to solve the growth problem for the catering and retail chain business.
Retail chain membership brand operations often encounter three major growth challenges:
- Difficulty in customer acquisition: unable to accurately identify potential customers with purchase intent from a broad audience
- Difficulty in repeat purchase: difficult to increase the repeat purchase frequencies, consumption frequencies, and average consumption amounts of members
- Difficulty in member retention: difficult to retain high-value members, and easy to lose loyal member assets
The Solution: AI Membership Agent with Four Specialized Sub-Agents
AI Membership Agent jointly created by Juewei Food and Tencent integrates 4 agents: the audience selection agent, benefit design agent, intelligent product selection agent, and personalized copywriting agent. These agents orchestrate end-to-end marketing, from strategy decision-making and knowledge accumulation to execution, providing a one-stop personalized experience throughout the consumer journey and driving sustainable growth for the enterprise.
- Audience Selection Agent: Accurately identifies potential customers with purchase intent from broad audiences
- Benefit Design Agent: Creates targeted reward structures to maximize member engagement
- Intelligent Product Selection Agent: Matches optimal products to individual member preferences and purchase patterns
- Personalized Copywriting Agent: Generates customized marketing content for different member segments
The Technology Stack: Three-Layer Architecture
Within AI Membership Agent, Tencent Hunyuan LLM and DeepSeek model are responsible for strategy decision-making, can accurately break down complex marketing tasks, and formulate forward-looking strategies based on market and consumption data.
The Tencent Cloud large model-based knowledge engine can accumulate industry, customer, and Tencent Marketing Cloud campaign knowledge, build enterprise marketing knowledge bases, and provide support for decision-making with abundant information.
Tencent Marketing Cloud provides multiple execution tools, such as intelligent repeat purchase, loss prediction, campaign creation, and data analysis, to help marketing proposals be quickly implemented.
- Strategy Layer: Tencent Hunyuan LLM + DeepSeek model for complex task breakdown and forward-looking strategy formulation
- Knowledge Layer: Tencent Cloud knowledge engine accumulating industry, customer, and campaign knowledge
- Execution Layer: Tencent Marketing Cloud tools for intelligent repeat purchase, loss prediction, campaign creation, and data analysis
The Results: Superior Performance vs. Expert Group
In the comparative experiment of marketing campaigns with the expert group, AI Membership Agent performed better than the expert group in core campaign indicators, with the content clickthrough rate increased by more than 40%, and the conversion rate increased by 25%.
- 40%+ increase in content click-through rate compared to expert group
- 25% increase in conversion rate
- End-to-end marketing orchestration from strategy to execution
- One-stop personalized experience throughout consumer journey
Tencent Marketing Cloud: Proven Track Record
Tencent Marketing Cloud has implemented more than 20 industry solutions and served more than 100 leading industry customers. Relying on Tencent's full-stack AI capabilities and ecological advantages, Tencent Marketing Cloud aims to be a key growth partner for businesses, helping them achieve intelligent, sustainable growth in both owned and paid channels.
- 20+ industry solutions implemented
- 100+ leading industry customers served
- Full-stack AI capabilities powered by Tencent
- Dual-channel growth: both owned and paid channels
- Intelligent and sustainable growth partnerships
"Based on the capabilities of Tencent Marketing Cloud, AI Membership Agent will become a growth consultant who understands business best, a private ecosystem expert who understands consumers best, and an operations expert who understands marketing best."
