Reimagine the culture and tourism experience with AI, leading industry transformation through intelligent operations.
Addressing the multi-format characteristics of the culture and tourism industry, build a networked operation system, delivering better user experience, enhancing user stickiness, and encouraging visitors to come more often and stay longer.
Accumulate tourist data assets and create user profiles through an omni-channel data platform and automated marketing, ultimately achieving precise user reach and personalized services.
Monetization of multi-format tourist traffic assets
Enhancing traffic monetization capabilities:
Leverage an omni-channel Customer Data Platform (CDP) to accumulate private domain traffic, assisting in traffic monetization and enabling precision marketing and user behavior analysis.
Enhancing user profile analysis:
Leverage profile analysis solutions to deliver 360° user profiles, helping enterprises gain deeper insights into user needs and optimize user experience.
Holiday hotel
$ 120
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AI-driven transformation of culture and tourism services
AI-driven audience prediction:
Use big data modeling to predict high-net-worth individuals for scenarios like potential customers and repeat purchases, enabling precise nurturing of prospects and improving conversion efficiency across the visitor lifecycle.
WeCom AI assistant:
WeCom Agent serves as an intelligent assistant for employees, customer service staff, and tour guides, functioning as an AI assistant to inform employees of visitors' thoughts and needs for providing more attentive and professional services.
Multi-business integrated membership CRM
Enhancing member engagement and stickiness:
Through a multi-business integrated membership CRM, unify tiered benefit management, enabling cross-business traffic redirection, and enhancing member interaction stickiness and repeat purchase rates.
Achieving precision marketing reach:
Use an automated marketing engine to proactively and precisely reach users across multiple channels, enhancing marketing effectiveness and user conversion rates.
Membership Benefits
Elevate your business with industry-specific excellence.
Digital Exhibition
Establish a unified digital portal to communicate among all exhibition stakeholders.
Facilitate supply-demand matching transactions
Intelligent search, matching, and recommendation
Hotel
Integrate omni-channel customer data, empowering the closed-loop scenario of "service as marketing".
Omni-channel guest data profile accumulation
Personalized engagement across all touch points
Refined WeCom private domain operations
Theme Park
AI + marketing upgrades intelligent operations across the full lifecycle of theme parks.
Omni-channel tourist data profile accumulation
AI-driven prediction of high-net-worth individuals
member badge incentive mechanisms
Culture and Tourism Group
Unify tiered benefit management for , enabling cross-business traffic redirection, and enhancing member interaction stickiness and repeat purchase rates.
Personalized engagement across all touchpoints
Membership programs
Points redemption
A central points bank
Real Estate Property
Group-wide customer data accumulation enables asset monetization in multiple scenarios.
Omni-channel customer data governance
Multi-entity tag engine
Integrated private domain operations
Digital Exhibition
Establish a unified digital portal to communicate among all exhibition stakeholders.
Facilitate supply-demand matching transactions
Intelligent search, matching, and recommendation
Hotel
Integrate omni-channel customer data, empowering the closed-loop scenario of "service as marketing".
Omni-channel guest data profile accumulation
Personalized engagement across all touch points
Refined WeCom private domain operations
Theme Park
AI + marketing upgrades intelligent operations across the full lifecycle of theme parks.
Omni-channel tourist data profile accumulation
AI-driven prediction of high-net-worth individuals
member badge incentive mechanisms
Culture and Tourism Group
Unify tiered benefit management for , enabling cross-business traffic redirection, and enhancing member interaction stickiness and repeat purchase rates.
Personalized engagement across all touchpoints
Membership programs
Points redemption
A central points bank
Real Estate Property
Group-wide customer data accumulation enables asset monetization in multiple scenarios.
Omni-channel customer data governance
Multi-entity tag engine
Integrated private domain operations
Success Stories
Dossen Group
A dual-cycle marketing model enables refined operations for tens of millions of members.
30 million
Core Members
Challenges
Insufficient capabilities of the original system
limited marketing touchpoints
high labor costs
superficial tagging system
Customer Success
- Performance improvement:A series of automated marketing strategies has been implemented, helping improve core business metrics.
- Cost reduction and efficiency improvement: Automated marketing tasks covering over 30 million core members can now be quickly deployed and iterated, reducing the high reliance of the original system on manual effort.
- Opening up new channels for high-quality growth:An intelligent marketing matrix has been constructed based on a dual-cycle model for the hotel industry, providing possibilities for exploring data- and intelligence-driven growth.
Ready to unlock your next level of growth?
Contact our team today for a personalized walkthrough of the platform and see how we can transform your marketing.
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