Tencent Marketing Cloud
Travel automotive background

AI-powered digital marketing upgrade creates a new growth path for the mobility industry.

Enhance conversion rates and user value from marketing communication to lead conversion and user operations by keeping pace with marketing trends in the mobility industry and leveraging AI capabilities.

Omni-channel data tracking and utilization enable full-lifecycle digital operations for automobile enterprises' overseas customers.

Overseas lead channel tracking guides refined advertising.

Integrate data across various overseas traffic platforms to achieve precise attribution of advertising effectiveness.

Integrate data into CRM to provide data support for regional operations.

CRM

Phone

Gender

Alice

Alex

Digital operations optimize business operations.

CDP covers data collection and integration across the full user lifecycle for automobile enterprises, establishing business operation indicator evaluation systems and tagging and profiling systems.

The MA platform builds marketing strategy engines for automobile enterprises, enabling one-stop connection to various marketing touchpoints and implementing personalized precision marketing for users with distinct characteristics.

Golden Moment — family car consultation

MAGIC Agent empowers automobile enterprises to achieve solid implementation of Tencent Marketing Cloud.

AI tools assist in creating user tagging systems and operational strategy systems for automobile enterprises in a ChatBot-like manner, lowering the barrier to using digital tools.

Build end-to-end marketing process agents to achieve a closed loop from understanding marketing requirements to automated configuration of user operation strategies and iterative review.

AI campaign content generation

Unified membership operations empower automobile enterprises and dealers to enhance car owner loyalty.

Benefit Activation: The membership loyalty platform facilitates cross-business traffic redirection to enhance user engagement and repeat purchase rates.

Service Extension: Driven by vehicle usage cycle data, aftermarket services are precisely delivered to enhance brand loyalty.

Customer entitlements — passenger with laptop

Elevate your business with industry-specific excellence.

Automobile/Mobility Enterprises

Automobile/Mobility Enterprises

Leverage public domain advertising tracking and AI capabilities to drive an increase in store visits for automobile enterprises during customer acquisition and lead conversion.

AI-driven private domain marketing capabilities enhance user operation abilities for automobile enterprises

Forming a synergistic closed loop in public and private domains.

Dealer

Dealer

AI+ member digital marketing, enhancing car owners' loyalty

Car owner data profile accumulation

Intelligent personalized customer engagement across all touchpoints

AI-driven prediction of high-net-worth individuals

Refined WeCom private domain operations

Cross-industry membership incentive mechanisms

Success Stories

Travel success story

FAW-Volkswagen

Brand logo

Big Data + AI, driving lean efficiency increase in lead conversion

20%

Store Visits Increase

Challenges

Lead quality is difficult to assess

lead allocation is hard to optimize

appointment conversion rate is challenging to improve

Customer Success

  • Accurately identify potential leads, enhancing the accuracy of store visit intent and purchase intent assessment.
  • Intelligently allocate users to optimal stores, enhancing users' store visit rates and lead conversion efficiency.
  • Globally optimize sales consultant allocation, enhancing appointment success rate and sales funnel efficiency.
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