Tencent Marketing Cloud
Internet & High-Tech background

AI-driven precise advertising in the pan-Internet industry reshapes refined operations for pan-Internet users.

A value assessment model dynamically adjusts weights in real time, enhancing campaign ROI. AI+CDP&MA reshapes refined user operation workflows, driving business growth.

Precise weight adjustment in public domain advertising identifies target users, and refined operations in private domains enhance user value.

FA enables user behavior analysis.

FA user behavior collection:

Monitor user behaviors, identify user experience breakpoints, and optimize product features through event tracking.

Rapid FA dashboard setup:

Build operational dashboards through drag-and-drop operations to structurally evaluate the usage of product features.

User behaviour tracking

PV

12,994

UV

419,498

Amount

38,919,498

Behaviour Funnel

CDP completes cross-device data collection and integration.

Efficient data collection:

Cross-device SDK + direct database connection enables rapid aggregation of behavior data from touchpoints such as websites and Apps.

Data integration and connectivity:

Support the integration of public and private domain data, eliminate data silos, and enable unified management of customer behavior and business data.

Cross-Device Intelligence

AI+CDP enables targeted audience selection.

User Attribute Insights:

Accurately depict user profiles based on behavioral and attribute data to identify high-value customer groups.

AI+CDP:

AI empowers automatic selection of target audiences based on campaign objectives and predicts audience value.

AI User Profiling

AI+MA empowers marketing campaigns to achieve efficient engagement.

Flexible Audience Selection:

Accurately select the target customer group and develop differentiated operation strategies based on behavior and attribute rules.

AI+MA:

AI empowers automatic marketing canvas setup, enables precise content push, and enhances conversion efficiency.

Insights into the target audience

Determine the focus label

Rose Perfume 500ml

basketball shoes

Elevate your business with industry-specific excellence.

Game

Game

Precise weight adjustment in public domain advertising to identify whale players

Value assessment model

Tiered bidding

Real-time weight adjustment

E-commerce

E-commerce

Enhance user stickiness and payment conversion.

User lifecycle analysis

RFM value segmentation

Behavior path optimization

Refined operations

AI startup base
AI startup overlay

AI startup

Rapid launch. Analyze user behaviors to identify product optimization opportunities.

User behavior data collection

User behavior metrics monitoring

Data-driven product optimization

Global Expansion

Global Expansion of Pan-Internet Enterprises

Compliant deployment, efficiency enhancement through AI agents

Complete automated marketing push

Develop overseas customer loyalty programs through AI agents.

China overlay

Pan-Internet Enterprises Entering China

WeCom SCRM as an efficient touchpoint

Low-cost user engagement via WeCom with automated message push for ROI enhancement

Background

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Growth Visual