Tencent Marketing Cloud

Privacy Policy and Terms of Service

Terms of service

Welcome to the Tencent Marketing Cloud website at https://marketingcloud.tencent.com/ (“Site”). You are now reading our Terms of Service (“Terms”) which is a legal agreement between you and Tencent Cloud International Pte. Ltd. (“we”, “us”, “our”, as appropriate), and governs your use of the Site. We are a company registered in Singapore with registered office at 10 Anson Road #21-07, International Plaza, Singapore 079903.

The Tencent Marketing Cloud platform and its associated products and services are offered to businesses and enterprise users. Separate service agreements, subscription agreements, or product-specific terms and conditions shown to you at the point of registration, purchase, or access to our products and services, rather than these Terms, will apply to your use of such products and services. These Terms govern only your access to and use of this Site as an informational and promotional website, including any AI-assisted features made available on the Site (see Section 3).

1. Important Notices—Arbitration and Damages

PLEASE REVIEW CAREFULLY SECTION 13 “DISPUTE RESOLUTION AND GOVERNING LAW” BELOW FOR DETAILS REGARDING ARBITRATION. IMPORTANT NOTICE REGARDING ARBITRATION FOR RESIDENTS OF THE UNITED STATES: WHEN YOU AGREE TO THESE TERMS YOU ARE AGREEING (WITH LIMITED EXCEPTION) TO RESOLVE ANY DISPUTE BETWEEN YOU AND US THROUGH BINDING, INDIVIDUAL ARBITRATION RATHER THAN IN COURT. THESE TERMS ALSO INCLUDE A LIMITATION ON DAMAGES THAT YOU CAN COLLECT FROM US THAT MAY ARISE OUT OF YOUR USE OF THE SITE. BY USING THE SITE, YOU AGREE TO THESE PROVISIONS. IF YOU DO NOT AGREE TO THE TERMS OF THESE TERMS, YOU MAY NOT USE OR ACCESS THE SITE.

2. License and Use of the Site

As long as you agree to these Terms (and as long as the Terms aren’t terminated—see Section 12), we grant you permission to access and use our Site.

2.1 License Grant.

So long as you comply with these Terms, we grant you a personal, non-exclusive, non-transferable, non-sublicensable limited right and license to access and use the Site, including any Content and AI-Assisted Features, for your internal business evaluation, informational, or research purposes leveraging only the functionality of the Site until the expiration or termination of these Terms. Any other use of the Site and its components, other than as expressly permitted herein, is strictly prohibited. We and our licensors reserve all rights not granted to you in these Terms.

“Content” means all articles, blog posts, case studies, white papers, product descriptions, documentation, marketing materials, and other written content, artwork, logos, trademarks, titles, themes, graphics, images, animations, concepts, sounds, audio-visual effects, methods of operation, AI-generated responses and outputs, and any other content within the Site.

2.2 Inquiries and Contact Forms.

Our Site may allow you to submit inquiries, request demos, register for events, or provide contact and business information through forms on the Site. By submitting any such information, you represent that the information provided is accurate, current, and that you have the authority to provide it. You acknowledge that we may use such information to respond to your inquiries, provide requested services, and as otherwise described in our Privacy Policy.

3. AI-Assisted Features

Our Site may include AI-powered features. Please read this section carefully to understand how they work and their limitations.

3.1 Overview of AI-Assisted Features

The Site may offer AI-powered tools, including but not limited to conversational chatbots, virtual assistants, or other automated information services (collectively, “AI-Assisted Features”). These AI-Assisted Features are designed to provide general guidance and information about our products, services, pricing, and related topics based on our databases and published materials. The AI-Assisted Features are provided as a convenience to help you navigate our product offerings and are not intended to replace direct consultation with our sales or support teams.

3.2 No Guarantee of Accuracy; Informational Purposes Only

While we endeavor to ensure that the AI-Assisted Features provide helpful and relevant information, you acknowledge and agree that:

  • AI-generated responses may contain inaccuracies, errors, omissions, or outdated information. AI technology, by its nature, may produce outputs that are incomplete, incorrect, or inconsistent with our current product offerings, pricing, or policies (“AI Hallucinations”);
  • AI-generated responses are provided on an “as is” and “as available” basis, for general informational and reference purposes only. They do not constitute, and should not be interpreted as, a binding offer, quotation, warranty, guarantee, professional advice, or any form of contractual commitment on our part;
  • any product information, pricing, feature descriptions, specifications, performance benchmarks, availability, or other details communicated through the AI-Assisted Features are indicative only and are subject to change without notice. Formal and binding terms for any product or service will be set forth exclusively in a separate written agreement executed between you and us;
  • we make no representation or warranty, express or implied, regarding the accuracy, completeness, reliability, suitability, or timeliness of any information provided by the AI-Assisted Features; and
  • the AI-Assisted Features do not reflect any official position, commitment, or endorsement by us unless expressly confirmed in writing by an authorized representative.

3.3 No Reliance for Material Decisions

YOU SHOULD NOT RELY ON THE AI-ASSISTED FEATURES AS THE SOLE OR PRIMARY BASIS FOR ANY BUSINESS, FINANCIAL, PROCUREMENT, LEGAL, OR OTHER MATERIAL DECISION. THE AI-ASSISTED FEATURES ARE NOT A SUBSTITUTE FOR INDEPENDENT DUE DILIGENCE, PROFESSIONAL ADVICE, OR DIRECT ENGAGEMENT WITH OUR SALES OR SUPPORT TEAMS.

Before making any purchasing, procurement, or business decision based on information obtained through the AI-Assisted Features, you should independently verify such information by contacting our sales team directly or reviewing official product documentation, published price lists, or formal quotations. We strongly recommend that you confirm all material details—including product availability, pricing, technical specifications, and service level commitments—through official written channels.

3.4 Your Responsibilities When Using AI-Assisted Features

When interacting with the AI-Assisted Features, you agree that:

  • you are solely responsible for the content and accuracy of the information, prompts, queries, and any other data you provide to the AI-Assisted Features (“User Inputs”);
  • you will not input, upload, or otherwise transmit any information that is confidential, proprietary, classified, or constitutes trade secrets of you or any third party, or any personal data of individuals (including names, contact details, identification numbers, or any other personally identifiable information), unless explicitly instructed by our official interface to do so;
  • you will not use the AI-Assisted Features to generate, solicit, or distribute content that is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, discriminatory, or otherwise objectionable;
  • you will not attempt to manipulate, exploit, or circumvent the intended functionality of the AI-Assisted Features through prompt injection, adversarial inputs, or similar techniques; and
  • you are solely responsible for evaluating, verifying, and determining the suitability of any AI-generated responses for your specific purposes and circumstances.

3.5 Limitation of Liability for AI-Assisted Features

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, BUSINESS OPPORTUNITIES, OR PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF, RELIANCE ON, OR INABILITY TO USE THE AI-ASSISTED FEATURES OR ANY INFORMATION PROVIDED THEREBY, REGARDLESS OF THE THEORY OF LIABILITY (WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Without limiting the generality of the foregoing, we expressly disclaim any liability for: (a) any decisions or actions taken by you based on AI-generated responses; (b) any losses arising from inaccuracies, errors, or omissions in AI-generated responses, including AI Hallucinations; (c) any reliance on AI-generated information regarding product pricing, availability, features, or specifications that is not confirmed through a separate written agreement; and (d) any unauthorized, unintended, or harmful outputs generated by the AI-Assisted Features.

3.6 Modifications and Availability

We reserve the right to modify, suspend, or discontinue the AI-Assisted Features (or any part thereof) at any time, with or without notice, for any reason, including but not limited to updates, maintenance, improvements, or changes in our product offerings. We shall not be liable to you or to any third party for any modification, suspension, or discontinuation of the AI-Assisted Features.

3.7 Availability of Human Assistance

If you require verified or authoritative information regarding our products and services, or if you have specific questions that require detailed or binding responses, we encourage you to contact our sales or support team directly through the official channels listed in Section 15 of these Terms or as otherwise indicated on the Site. Our human representatives are available to provide you with accurate and up-to-date information tailored to your specific needs.

4. Other Terms and Conditions

Additional terms and conditions may apply to specific portions or features of the Site, including event registrations, webinar sign-ups, promotional offers, or access to gated content such as white papers and reports, all of which terms are made a part of these Terms by this reference. You agree to abide by such other terms and conditions, including where applicable representing that you are of sufficient legal age and have the authority to bind the entity on whose behalf you are accessing the Site. If there is a conflict between these Terms and the terms posted for or applicable to a specific portion of the Site or for any service offered on or through the Site, the latter terms shall control with respect to your use of that portion of the Site or the specific service.

We may make changes to any information on the products or services provided on the Site at any time, without notice. The materials on the Site with respect to products and services may be out of date, and we make no commitment to update the materials on the Site with respect to such products and services.

5. Acceptable Use Policy

By using or accessing the Site, you agree to comply with the following rules.

You agree not to do any of the following with respect to the Site, as determined by us:

  • use the Site commercially, for a promotional purpose other than evaluating our products and services, or for the benefit of any third party or in any manner not permitted by these Terms;
  • misuse the Site, including by attempting to interfere with, disrupt, damage, hack, reverse engineer, modify, exploit bugs, glitches, vulnerabilities or unintentional mechanics of, or introduce spyware, time bombs, viruses, worms, or other potentially damaging computer programs into our Site;
  • use, or provide, any unauthorized third party programs that intercept, emulate, or redirect any communication between the Site and us or that collect information about the Site;
  • copy, reproduce, distribute, display, mirror, frame or use the Site or any individual element within the Site (or any of our other materials, intellectual property, proprietary information, or the layout and design of any page or form contained on a page) in a way that is not expressly authorized in these Terms;
  • attempt to reverse engineer (except as otherwise permitted by applicable local law), derive source code from, modify, adapt, translate, data mine, decipher, decompile, or disassemble or make derivative works based upon the Site or any Content;
  • scrape, crawl, index, or use automated means (including bots, spiders, or similar technologies) to access or collect data from the Site, including from the AI-Assisted Features, except as expressly permitted by our robots.txt file or with our prior written consent;
  • use the AI-Assisted Features to systematically extract, compile, or aggregate product information, pricing data, or other Content for competitive intelligence, benchmarking, or any purpose other than your own internal business evaluation;
  • attempt to manipulate, deceive, or exploit the AI-Assisted Features through prompt injection, jailbreaking, adversarial inputs, or similar techniques designed to bypass safety controls or generate unauthorized outputs;
  • avoid, bypass, remove, disable, impair, descramble, circumvent, or modify any technological measure we or any of our providers or any other third party implements to protect the Site or any of their associated intellectual property;
  • violate any applicable law or regulation; or
  • encourage, promote, take part in or enable anyone else to do any of the foregoing.

6. Ownership of the Site

Our Site, including our Content, are owned by us or our licensors.

We and our affiliates and licensors own all title, ownership and intellectual property rights in the Site (including all Content therein, the AI-Assisted Features, and the underlying AI models, algorithms, and training data). You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Site. You understand and agree that you have no ownership interest in the Site or any Content therein, including any AI-generated responses. In the event that we in our sole discretion conclude that you are violating these Terms, you agree that we may exercise any or all of our rights under these Terms, including termination of these Terms and your access to our Site.

Although we are not obligated to monitor access to or use of the Site or to review or edit any Content, we have the right to do so for the purpose of operating and publishing the Site, to ensure compliance with these Terms, to protect our legal rights and remedies, to report a crime or offensive behavior, or to comply with applicable law. We may (but don’t have to) remove or disable access to any Content, at any time and without notice. We may (but don’t have to) investigate violations of these Terms or conduct that affects the Site.

7. Third Party Websites and Resources

Outside links are for your convenience, but we can’t guarantee them.

The Site may contain links to third party websites or resources. We provide these links only as a convenience and are not responsible for the content, products or services on or available from those websites or resources or links displayed on such websites. We are not a party to any relationship or separate agreement entered into between you and any such third parties, and we disclaim any and all liability relating thereto. You acknowledge sole responsibility for and assume all risk arising from your use of any third party websites or resources.

The AI-Assisted Features may reference or direct you to third party products, services, or resources. Such references are for informational purposes only and do not constitute an endorsement or recommendation by us.

You agree that we are not and will not be responsible for any loss or damage of any type incurred as the result of any of your transactions or interactions with third parties. Any questions, complaints, or claims related to any third party product or service should be directed to the appropriate vendor.

8. Newsletters and Marketing Communications

By subscribing to our newsletter, registering for webinars, or opting in to receive communications from us, you agree to receive emails and other electronic communications from us. The aim of our communications is to keep you updated about our products, services, industry insights, events, and promotional offers. The subscription to our communications is optional.

We reserve the sole right to either modify or discontinue any communication service, at any time with or without notice to you. We will not be liable to you or any third party should we exercise such right. We reserve the sole right to unsubscribe users from our communication services, without notice. We will do so with any subscriber we deem registered with invalid or fake information.

You can opt out of receiving such communications at any time by following the unsubscribe instructions in our emails. Please read our Privacy Policy for information on how we collect, use, and disclose information that we collect from you.

9. Data Charges and Mobile Devices

This is a reminder that you are responsible for all data-related charges that you may incur for accessing our Site, including, without limitation, mobile and data charges. You should understand or ask your service provider what charges you may incur before accessing the Site.

10. Warranty Disclaimers

We don’t make any guarantees about the Site.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SITE (INCLUDING THE AI-ASSISTED FEATURES) AND ALL MATERIALS AND INFORMATION AVAILABLE THROUGH THE SITE ARE PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND. WITHOUT LIMITING THE FOREGOING, TENCENT CLOUD INTERNATIONAL PTE. LTD. AND ITS AFFILIATES (TOGETHER, THE “COMPANY PARTIES”) EXPLICITLY DISCLAIM ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT AND NON-INFRINGEMENT. THE COMPANY PARTIES MAKE NO WARRANTY THAT THE SITE (INCLUDING THE AI-ASSISTED FEATURES) OR THE MATERIALS OR INFORMATION AVAILABLE THROUGH THE SITE WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. THE COMPANY PARTIES MAKE NO WARRANTY REGARDING THE QUALITY, ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS OR RELIABILITY OF THE SITE OR THE MATERIALS OR INFORMATION AVAILABLE THROUGH THE SITE, INCLUDING ANY INFORMATION OR RESPONSES PROVIDED BY THE AI-ASSISTED FEATURES.

Although the Site is accessible worldwide, not all features, products or services discussed, referenced, provided or offered through or on the Site are available to all persons or in all geographic locations, or appropriate or available for use in all geographic locations. We reserve the right to limit, in our sole discretion, the provision and quantity of any feature, product or service to any person or geographic area. Any offer for any feature, product or service made on the Site is void where prohibited.

The information on this Site regarding our products and services, including product features, specifications, performance benchmarks, case studies, customer testimonials, and any information provided through the AI-Assisted Features, is provided for general informational purposes only and does not constitute a binding offer or guarantee of specific results. Actual results may vary depending on your specific circumstances, configurations, and usage.

11. Limitation of Liability

This Section limits what you can recover from us in a dispute.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY PARTIES WILL NOT BE LIABLE, WHETHER IN CONTRACT, WARRANTY, TORT, PRODUCT LIABILITY, STRICT LIABILITY OR OTHER THEORY, TO YOU OR ANY OTHER PERSON OR ENTITY FOR ANY DAMAGES (INCLUDING, WITHOUT LIMITATION, ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES) ARISING OUT OF OR IN CONNECTION WITH ANY USE OF, INABILITY TO USE OR RESULTS OF USE OF THIS SITE (INCLUDING THE AI-ASSISTED FEATURES) OR ANY CONTENT ON OR IN THIS SITE, EVEN IF THAT COMPANY PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

Notwithstanding the foregoing, some countries, states, provinces or other jurisdictions do not allow the exclusion of certain warranties or the limitation of liability as stated above, so the above terms may not apply to you. Instead, in such jurisdictions, the foregoing exclusions and limitations will apply to the maximum extent permitted by the laws of such jurisdictions.

For the avoidance of doubt, the limitations and exclusions of liability in this section apply to the Site as an informational website, including the AI-Assisted Features. If you subscribe to or use any of our products or services, the applicable service agreement or subscription agreement will govern the limitations of liability relating to such products and services.

12. Termination

To the fullest extent consistent with applicable law, we may suspend, modify or terminate your access to and use of the Site and Content (including the AI-Assisted Features), with no liability or notice to you, specifically in the event that (a) we cease providing the Site (or parts thereof) to similarly situated users generally; (b) you breach any terms of these Terms (including our other policies specified in these Terms); (c) we otherwise deem it necessary to suspend or modify your access to and use of the Site or terminate these Terms in our sole discretion for any reason. Upon any termination, discontinuation or cancellation of the Site or these Terms, the rights granted to you will automatically terminate, and you may no longer exercise any of those rights.

The following Sections will survive termination of these Terms: 3.2, 3.3, 3.5, 6 (first two sentences only), 10, 11, 13 through 15, and this sentence of Section 12.

13. Dispute Resolution and Governing Law

You are agreeing to the laws of Singapore. If there is a dispute between us, we agree it’ll be resolved through arbitration, with each of us paying our own costs.

13.1 Governing Law.

These Terms and any action related thereto, including but not limited to any dispute, controversy, difference, or claim arising out of or relating to these Terms or the enforcement, interpretation, breach, termination or validity thereof or the use of the Site (collectively, “Disputes”) will be governed by the laws of Singapore without reference to choice of law rules, but you will have the additional protection of the mandatory laws of the country in which you live. The mandatory laws of the country in which you live take priority over the laws of Singapore. The provisions of the U.N. Conventions on Contracts for the International Sale of Goods shall not apply.

13.2 Dispute Resolution.

Any Dispute will be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (“SIAC”) under the Arbitration Rules of the SIAC in force at the time of delivery of the arbitration notice, which rules are deemed to be incorporated by reference in this clause. This section is set only to the extent permitted by law and does not prevent action in courts of competent jurisdiction of the territory of your principal residence where such a right cannot be excluded under applicable law.

13.3 Arbitration Rules.

The arbitration will be conducted in accordance with the Governing Law provisions above with the seat of the arbitration in Singapore and the language of the proceedings will be in English. The Tribunal will consist of three (3) arbitrators, with each party nominating one arbitrator within thirty (30) days after the delivery of the arbitration notice. The appointment of such arbitrators will be confirmed by the SIAC, and both arbitrators will be instructed to and will agree on the third arbitrator within ten (10) days of their confirmation by the SIAC. Should either party fail to appoint an arbitrator, or should the two arbitrators fail within ten (10) days to reach agreement on the third arbitrator, such arbitrator(s) will be appointed by the Secretary General of the SIAC. The arbitrators will award only such damages as are permitted to be awarded pursuant to these Terms.

13.4 Costs.

Each party will pay its own costs and expenses (including, without limitation, counsel fees) of any such arbitration; provided, however, that the parties will equally share the fees and expenses of the arbitrators.

13.5 Injunctive and Declaratory Relief.

Notwithstanding anything to the contrary in these Terms, either party may always apply to a court of competent jurisdiction for an injunction or any other legal or equitable relief.

14. Miscellaneous

14.1 Entire Agreement.

These Terms and any other document, policy, or information referred to in these Terms constitutes the entire and exclusive understanding between you and us regarding the Site and supersede any and all prior oral or written understandings or agreements between you and us regarding the Site.

14.2 Severability.

These Terms describe certain legal rights. You may have other rights under the laws of your jurisdiction. These Terms do not change your rights under the laws of your jurisdiction if the laws of your jurisdiction do not permit it to do so. As noted above, limitations and exclusions of warranties and remedies in these Terms may not apply to you because your jurisdiction may not allow them in your particular circumstance. In the event that certain provisions of these Terms are held by a court or tribunal of competent jurisdiction to be unenforceable, those provisions will be enforced only to the furthest extent possible under applicable law and the remaining terms of these Terms will remain in full force and effect.

14.3 No Waiver.

Your and our actions or inactions will not create any other rights under these Terms except as what is explicitly written within these Terms. Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by one of our duly authorized representatives. Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise.

14.4 Third Party Rights.

A person who is not a party to these Terms will have no right to enforce any of its terms.

14.5 Consent to Electronic Communications.

By using the Site, you consent to receiving certain electronic communications from us as further described in our Privacy Policy to the fullest extent permitted under applicable law. You agree that any notices, agreements, disclosures, or other communications that we send to you electronically will satisfy any legal communication requirements, including that those communications be in writing.

14.6 No Assignment.

You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent. Any attempt by you to assign or transfer these Terms, without such consent, will be null and void. Notwithstanding the title of this Section, we may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns.

14.7 Changes to these Terms.

We may, from time to time, change, modify or update these Terms, and the revised Terms will apply prospectively. For easier reference, we will change the “Last Updated” date above.

15. Contact Information

If you have any questions about these Terms, the Site, or the AI-Assisted Features, please contact us at tmc@tencent.com.

For product inquiries, demo requests, or to verify information provided by the AI-Assisted Features, please contact our sales team at https://www.tencentcloud.com/contact-us.