2026 Best Marketing Application Practices in China's AI‑Driven Environment
Report Description
Frost & Sullivan, in collaboration with LeadLeo Research Institute, hereby releases the annual report "2026 Best Marketing Application Practices in China's AI‑Driven Environment." This report focuses on the practical application of AI technology in enterprise marketing scenarios, with emphasis on large models, generative AI, and agent capabilities in content production, user outreach, conversion rate improvement, customer operations, and marketing decision-making. It aims to present typical use cases and the application value of Chinese enterprises' marketing practices in an AI-driven environment.
Frost & Sullivan and LeadLeo Research Institute conduct research and evaluation on enterprise cases that deploy AI marketing capabilities in real business scenarios and achieve substantial results, covering retail, fast-moving consumer goods (FMCG), e-commerce, finance, pan-Internet, automotive, real estate and home furnishing, culture and tourism, industrial manufacturing, and healthcare. Using a unified evaluation framework and a multidimensional evaluation system, the report systematically examines AI marketing practice cases across industries and scenarios, enabling horizontal comparisons and vertical evaluations.
This report comprehensively evaluates the technical adaptability, application maturity, business value, and replicability of AI marketing solutions in real business scenarios across three dimensions: technology performance and innovation, implementation and service support, and customer experience and satisfaction feedback. It selects the best application practice cases with industry demonstration significance, providing a reference for enterprises to improve marketing efficiency, optimize their cost structure, and enhance growth quality in an AI-driven environment.
All data in the figures, tables, and text of this report are sourced from Frost & Sullivan (China) and LeadLeo Research Institute. All figures are rounded to one decimal place.
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Top Marketing Service Providers in China's AI-Driven Environment and Selection Rationale
- 12.1Selection Dimension Description
- 12.2Top 10 Best Marketing Practice Service Providers in the AI-Driven Environment
- 12.3Selection Rationale
Best Marketing Application Practices in China's AI-Driven Environment — Selection Dimension Description (1/2)
The evaluation framework for best marketing service providers in China's AI-driven environment is structured around three core dimensions: core capabilities, market performance, and development potential. This framework delivers a comprehensive evaluation of service providers’ overall proficiency in intelligent marketing capability development, market competitive advantages, and sustainable growth potential.
| Level-1 Indicators | Level-2 Indicator Overview | Indicator Key Points | |
|---|---|---|---|
| Core Capabilities Dimension | AI marketing capability maturity | Service providers' capability for integrating AI into the marketing service system, such as the breadth of application in key marketing links, depth of integration, and service support capabilities. | Breadth of AI capability coverage, depth of integration in key links, and service maturity. |
| Product and solution capabilities | Service providers' establishment of relatively complete product systems and solution frameworks that deliver systematic and implementable service support for diverse customer needs. | Integrity of product system, maturity of solutions, and richness of service modules. | |
| Industry understanding and accumulated service experience | Service providers' understanding of marketing logic, customer needs, and business scenarios in different industries, as well as their accumulated service experience in relevant fields. | Depth of industry understanding and service expertise, and scenario-based adaptation capability. |
Best Marketing Application Practices in China's AI-Driven Environment — Selection Dimension Description (2/2)
The evaluation framework for best marketing service providers in China's AI-driven environment is structured around three core dimensions: Core Capabilities, Market Performance, and Development Potential. This framework delivers a comprehensive assessment of service providers’ overall proficiency in intelligent marketing capability development, market competitive advantages, and sustainable growth potential.
| Level-1 Indicators | Level-2 Indicator Overview | Indicator Key Points | |
|---|---|---|---|
| Market Performance Dimension | Customer base and market coverage | Service providers' market penetration capability and customer recognition base in the market, such as the size of installed base, customer tiers, industry coverage, and market expansion. | Breadth of customer coverage, quality of customer structure, and level of industry penetration. |
| Brand influence and industry recognition | Service providers' industry recognition, influence, and external recognition in the industry, including market influence, quality of partnerships, and industry assessments. | Industry recognition, brand influence, and market recognition. | |
| Commercialization capability and business performance | Service providers' ability to convert capabilities into business results, with a focus on commercialization performance, growth trends, and market competition results. | Commercialization capability, business growth performance, and competitive results. |
| Level-1 Indicators | Level-2 Indicator Overview | Indicator Key Points | |
|---|---|---|---|
| Growth Potential Dimension | Technology and model evolution capability | Service providers' forward-looking layout and innovation capabilities, such as continuous upgrades of AI technology, service model optimization, and product capability iteration. | Technology iteration capability, model innovation capability, and forward-looking layout capability. |
| Scenario expansion and replication capability | Service providers' potential to extend existing capabilities to more customers, industries, and marketing scenarios. | Scenario expansion capability, cross-industry replication capability, and scaled expansion potential. |
Best Marketing Application Practices in China's AI-Driven Environment — Best Marketing Practice Service Providers
Best Marketing Practice Service Provider in the AI-Driven Environment — Selection Rationale
The selection of best marketing practice service providers in the AI-driven environment comprehensively evaluates service providers across three dimensions: intelligent marketing capability building, competitive market positioning, and sustainable growth potential.
Methodology
- LeadLeo Research Institute has a presence in the Chinese market, conducting in-depth research on market dynamics across 19 major industries and 532 vertical sectors. It has accumulated nearly one million industry research samples and completed over 10,000 independent research consulting projects.
- Leveraging China’s dynamic economic environment, the Institute focuses on in-depth defense, rapid response, and lightweight deployment. Its research covers the entire development cycle of industries, supporting enterprises from establishment through growth and expansion to the post-IPO maturity stage. Researchers across various industries explore and evaluate diverse industry models, business models, and operating models, offering professional interpretations of industry evolution.
- The Institute combines traditional and innovative research methods, leveraging self-developed algorithms and cross-industry big data, alongside diversified research approaches. This enables it to uncover the logic behind quantitative data, interpret the insights embedded in qualitative content, and objectively and accurately depict the current state of industries while providing forward-looking predictions of future development trends. In every research report, the Institute presents a comprehensive view of the past, present, and future of the industry.
- The Institute closely monitors the latest industry developments. Report content and data are continuously updated and optimized as industries develop, technologies advance, competitive landscapes change, policies and regulations are issued, and market research deepens.
- The Institute adheres to the purpose of meticulous research and forging ahead. It analyzes industries from a strategic perspective and examines them from an execution perspective, delivering research reports in every sector that are both insightful and valuable to readers.
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- The analysts of this report have professional research competence and ensure that report data are from legal and compliant channels. All viewpoints and data analysis are based on analysts' objective understanding of the industry. This report is not influenced by any third party.
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- Some information in this report is sourced from publicly available materials. LeadLeo makes no representation or warranty regarding the accuracy, completeness, or reliability of such information. The materials, opinions, and estimates contained herein reflect LeadLeo's judgment as of the date of release, and do not constitute a basis for judging future performance. From time to time, LeadLeo may issue reports or articles whose views differ from the materials, opinions, and estimates contained herein. LeadLeo does not warrant that the information herein remains up to date. Furthermore, LeadLeo reserves the right to modify the report without prior notice. Readers are advised to review any subsequent changes. Any institution or individual that uses any data, analysis, research, or content of this report, in whole or in part, shall assume all risks and liabilities arising from such use.
