This article is a repost from the Tencent Cloud's WeChat official account, and the original headline is "Ranking First in Market Share! Let Us Introduce This Sales Champion".
Recently, according to the China Customer Data Platform Market Tracking Research Report 2025H1 provided by International Data Corporation (IDC), Tencent Marketing Cloud CDP (Customer Data Platform) ranked first in market share and continued its leading position.
This champion product, along with 500+ brands, has witnessed the evolution in marketing.
The Challenge: Scattered Member Assets and Low Marketing Efficiency
In the past few years, many retail and service enterprises painstakingly accumulated millions of members, but member assets were scattered and difficult to integrate, making enterprises fail to maximize their value. As a result, marketing campaigns often cost a lot but received little results.
The core task of CDP is to integrate all offline and online member assets of enterprises in public and owned channels in a "ONE ID" manner and form detailed segments and tags. This is the most basic, indispensable, but somewhat difficult work for achieving more intelligent marketing. With this "data base", more precise marketing becomes possible: it not only drives sales performance but also enhances the consumer experience through personalized and relatable push notifications, promoting mutual engagement between brands and consumers.
The Solution: Four Major Scenario Capabilities
Relying on Tencent's public and owned channels platforms, Tencent Marketing Cloud CDP has more complete channel touchpoints, which can better help customers build such a "base".
In summary, Tencent Marketing Cloud CDP solves the most troublesome "data shortage" issue for enterprises: Customer information is scattered in dozens of channels such as WeChat, e-commerce platforms, and offline stores, forming data silos. Through the four major scenario capabilities, that is, global data integration, tag profile insight, refined customer segmentation, and closed-loop marketing across people, products, and scenarios, Tencent Marketing Cloud CDP enables enterprises to truly understand their customers, thereby achieving precision marketing and personalized services.
The Evolution: From CDP to End-to-End Marketing Agent
Besides CDP, other members of the Tencent Marketing Cloud family, such as Marketing Automation (MA), Social Customer Relationship Management (SCRM), and Fusion Analytics (FA), have also fully embraced intelligentization. Together, they form a powerful synergy, helping customers achieve successful marketing campaigns time and again.
Not long ago, we upgraded and released AI Agent, an end-to-end marketing agent. By enabling multiple agents to perform their duties and collaborate seamlessly, AI Agent allows individual marketers to work as a team.
As marketing enters the agent era, many brands are exploring smarter marketing with us.
Customer Success Stories: Real Results from Leading Brands
- Juewei Food: Tencent Marketing Cloud CDP integrated over 85 million members from both public and owned channels, including brand stores, WeChat Mini Program, takeaway platforms, and e-commerce platforms. On this basis, a multi-agent strategy was implemented, marking the first time AI agents participated in end-to-end marketing. The AI group achieved sales performance 3.1 times that of the manual group, with a content click-through rate being 1.8 times and a payment conversion rate being 2.4 times that of the manual group.
- Peacebird: In the scenario of promoting new autumn collections for children's wear, the brand introduced Tencent Marketing Cloud Agent and CDP algorithmic modeling capabilities to automatically complete campaign planning, audience classification, people-product matching recommendations, material generation, and so on. The AI group achieved a 90% higher click-through rate on material link and a 20% higher payment conversion rate compared with the manual group.
- Dossen Hotel Group: Based on Tencent Marketing Cloud CDP, Dossen Hotel Group integrated the operation systems of 3,500 stores and developed over 200 member tags, connected 45 key online and offline core touchpoints such as membership, WiFi, and invoices through MA, and provided personalized services to enhance customer experience and strengthen customers' recognition of its brand.
- Chow Tai Fook: Using Tencent Marketing Cloud, Chow Tai Fook reconstructed its omni-channel membership platform and established a ONE ID system covering the Chinese mainland, Hong Kong (China), and Macao (China), realizing cross-region member identification and benefit interoperability, and improving experience consistency in all channels for over 50 million members.
The Future: Member Assets as Definitive Opportunity
Member assets are becoming a definitive opportunity for enterprises in the AI era. For brands with millions of members, even a 1% increase in the conversion rate can directly drive considerable stock growth.
"From the CDP platform to the end-to-end marketing agent, Tencent Cloud will continue to collaborate with enterprises across sectors such as food, clothing, housing, and transportation to drive the next evolution of marketing in the future, enabling marketing to provide not only conversions but also a human touch."
