Faced with the transition from the "era of increment" to the "era of stock" as a new normal, enterprises are generally drowning in "growth anxiety". On September 17, at the 2025 Tencent Global Digital Ecosystem Summit, Tencent Cloud announced a comprehensive upgrade to Tencent Marketing Cloud, and launched wholistic marketing agents with AI Agent as the core, aiming to provide enterprises with a brand-new growth solution empowered by AI technologies to cope with marketing growth challenges from top strategic planning to front-line execution.
Li Xuechao, Vice President of Tencent Cloud and head of Tencent Marketing Cloud, said that with three major upgrades, Tencent Marketing Cloud will help enterprises grow in the era of stock. The intelligent basic products of Tencent Marketing Cloud will simplify operations to greatly improve efficiency. Customer AI, as a marketing decision engine, achieves model-driven precision marketing, to ensure that every decision is made based on data. AI Agent, as a wholistic intelligent agent, will liberate marketers from tedious labor and help enterprises quickly build "specialized and versatile" AI-empowered marketing teams.
A Comprehensive AI-Empowered Upgrade to Basic Products of Tencent Marketing Cloud Simplifies Business
In the past, marketing tools usually featured complex interfaces, high professionalism, and high barriers to use, making it difficult for business personnel to fully utilize their functions. To remove the "execution anxiety" of front-line business personnel, this upgrade deeply integrates AI capabilities into basic products such as Customer Data Platform (CDP), Marketing Automation (MA), Social Customer Relationship Management (SCRM), and Fusion Analytics (FA), to turn complex "technical operations" into simple "business conversations".
A number of AI capabilities are embedded in the four core products of Tencent Marketing Cloud to directly eliminate business pain points. For example, in CDP, the newly added "Intelligent Grouping" can help operations staff quickly select target audience from a massive number of users; in MA, "Assisted Canvas Generation" can significantly simplify the process of creating complex marketing journeys; and in FA, "Profile Report Interpretation" and "Intelligent Attribution" can automatically generate and interpret marketing effectiveness reports to provide clear insights for teams. These intelligent auxiliary functions enable business personnel to use professional marketing tools more quickly and easily, which will fundamentally improve the human efficiency in marketing.
Customer AI as a Marketing Decision Engine Achieves Model-driven Precision Marketing
In order to remove the "growth anxiety" and "skill anxiety" faced by enterprises, Tencent Marketing Cloud launched Customer AI, a marketing decision engine, which will serve as the "brain" of the entire system. The core concept of the engine is to "architect personalized experience throughout the journey in a user-centric manner". It completely changes the inefficient strategy cycle that relied on experience in the past, and provides enterprises with clear and quantifiable growth paths by employing powerful LLMs and machine learning capabilities. It is able to scientifically assess each strategy and continuously feed insights back into the model itself, to drive its continual evolution.
This marketing decision engine can realize the optimal combination of "people, content, products, and benefits" as four dimensions. It can intelligently set up a hierarchy of user values, and predict the conversion probability and churn risk of users. On this basis, it will realize exact matching of the most appropriate products and benefits for different groups of users to achieve accurate access to interest points. Finally, AIGC technology is used to automatically generate massive and multi-modal personalized content based on user characteristics, products, and benefits information. This model-driven precision marketing ensures that every decision is made based on data, to guarantee a high return on marketing investment.
AI Agent as an Updated Agent of Tencent Marketing Cloud Helps Enterprises Build "Specialized and Versatile" Marketing Teams
AI Agent, as a newly upgraded wholistic marketing agent, aims to enable enterprises to quickly build "specialized and versatile" AI-empowered marketing teams. It not only raises the "capability ceiling" of marketers when they face a massive number of users, but also liberates them from tedious and repetitive work, changing their roles from "executors" to "strategy architects" and "designers of business growth", so as to create a new paradigm for marketing work.
- "Mine Agent" can efficiently target high-value groups and eliminate blind advertising.
- "Architecting Agent" can automatically design user conversion paths.
- Generation Agent can generate more appealing and diverse personalized content based on multimodal technology.
- Interact Agent can help users follow up on lead conversion and boost engagement for owned-media users.
- "Check Agent" can provide review reports and optimization suggestions with no entry barrier.
These collaborative agents allow an operations specialist to easily implement a full marketing campaign, enabling one person to act as an entire team.
Tencent Marketing Cloud Unlocks the Intelligent Growth Methodology
At this Tencent Global Digital Ecosystem Summit, Tencent Marketing Cloud not only released product upgrades, but also systematically presented its seasoned accumulation and industry insights in the field of marketing technologies over the years. It released Tencent Marketing Cloud White Paper of Intelligent Marketing: The Intelligent Methodology: Growth Shaped By AI-Empowered Wholistic Digital & Intelligent Marketing. This white paper includes cutting-edge insights in marketing, best practices of many top customers, and in-depth interviews with multiple marketing experts, and presents a set of scientific and systematic growth guidelines that have been repeatedly verified by the market.
At the event, Li Xuechao, Vice President of Tencent Cloud and head of Tencent Marketing Cloud, shared the achievements obtained in applying this solution in multiple industries. For example, in a co-creation project with Juewei Food, AI Agent participated in wholistic marketing for the first time. The sales performance, the content's click-through rate, and the payment conversion rate of the AI group were 3.1 times, 1.8 times, and 2.4 times those of the human group respectively. In a cooperation with Peacebird, the click-through rate on material links and the payment conversion rate of SMS channels of the AI group were 90% and 20% higher than those of the human group respectively.
This solution is not only for a single industry. So far, it has helped achieve performance growth of customers in many fields, such as apparel, catering, hotels, and automobiles. This marks a fundamental shift in the marketing industry from a labor-intensive mode to an intelligence-driven mode, and provides a key path for enterprises to find new growth points in limited "stock" markets.
